E-Commerce – Where do I start? Balancing my full-time marketing business at Advoq Digital, managing high-profile clients for growth, and on top of that, pouring my heart and soul into an E-commerce Apparel brand with my husband… Let’s just say, it’s been a hot minute since I’ve had a breather. I mean, when was the last time I took a […]
As we bid farewell to 2023, I can’t help but marvel at the incredible journey this year has been for my husband and I in the world of E-commerce. It’s been a year of business triumphs, invaluable lessons, and the exhilarating launch of our very own E-commerce venture. Today, I’m excited to share our story and a glimpse into the […]
Let’s talk TOFU! (Not the food) Successful marketing requires a multi-faceted approach that encompasses various stages of the customer journey. At the very top of this funnel lies TOFU marketing, a critical strategy for building brand awareness, attracting potential customers, and fueling your sales pipeline. In this comprehensive guide, we’ll delve into the world of TOFU marketing, exploring its significance, […]
Unthreading The New Text Based App. Meta has entered the fray with Threads, an innovative text-based app positioned as a direct competitor to Twitter. I know you are probably thinking… “NOT ANOTHER PLATFORM” and I can’t help but wonder: will Threads fail to impress or pose a significant challenge to Elon Musk? I have spent a few hours checking out […]
Changing career paths can be an exhilarating yet daunting decision. It requires courage, self-reflection, and a vision for personal growth. As I embarked on my own journey of shifting careers, I found inspiration and guidance from my father. Growing up, I watched him navigate corporate spaces as a seasoned GM, witnessing firsthand the valuable lessons he imparted and the dreams […]
